Getting
Your Ads Noticed
by Scott
F. Geld
Do
you participate in forums, message boards,
newsgroups or e-mail discussion lists? People will
usually read the subject line before they read your
ad or message, so it's important they get noticed.
Below are ten simple, but powerful tips to get your
ads or messages noticed.
1.
Use extra white space creatively in your subject
line. You can add extra blank spaces between your
words or letters.
2.
Combine capital letters with lower case letters.
Use all capital letters in every other word or use a
capital letter between every other lower case letter.
3.
Add text symbols in your subject line. You could
use them between words and letters. Start and end
your subject with a text symbol. ( *, $, >,{,] )
4.
Begin your subject line with the word "STOP!".
People have been trained their whole life to stop
what they are doing when they see that word.
5.
Ask people a question in your subject line. We
all went to school and were repetitively branded to
answer questions.
6.
Use the word "FREE" in your subject line. Your
offer should be attractive to your target audience.
It could be free information, software, trials, etc.
7.
Begin your subject line with an "online smile :)".
People use smiles offline to gain people's attention
and to win their trust, why not use them online too.
8.
Don't use unbelievable claims in your subject line.
People have or know some who has been ripped
off and trained themselves to ignore those claims.
9.
Don't use all capital letters in your subject line.
It is hard to read, looks unprofessional, and on the
internet it's considered a symbol for shouting.
10.
Test different subject lines to see which ones
draws the most traffic to your web site. Also, read
the FAQ before posting a message or ad anywhere.
Scott
F. Geld is the Director of Marketing for
MarketingBlaster.com.
|
